Brand Kit
Broth Brothers 路 Brand Guidelines
Official Brand Guidelines
Broth Brothers
Ancient wisdom. Modern protocol. Every visual and verbal decision reflects our commitment to timeless nutrition and functional living.
01 - Logo & Wordmark
02 - Color Palette
Primary Gold
#C4A05A
CTAs, accents, highlights
Forest Green
#4A6B56
Secondary actions, tags
Background Cream
#F7F3EC
Page backgrounds
Card White
#FAF8F4
Cards, surfaces
Muted Warm
#EDE8DF
Muted backgrounds
Foreground
#1A1A1A
Primary text, headings
Muted Text
#666666
Secondary text, captions
Border
#E2DAD0
Dividers, input borders
03 - Typography
Headings & Display
Instrument Serif
Regular / Italic
Ancient Wisdom. Modern Protocol.
Body & UI
Inter Tight
300 路 400 路 500 路 600 路 700
Every civilisation that ever thrived knew the secret.
Labels & Stats
JetBrains Mono
400 路 500 路 600
ANCIENT WISDOM 路 MODERN PROTOCOL
04 - Brand Voice & Keywords
Tone
Confident, timeless, and grounded. Never trendy. Speak with authority, not arrogance.
Audience
Health-conscious adults who value longevity, quality ingredients, and science-backed nutrition.
Mission
To restore ancient nutritional wisdom through modern, convenient, and globally accessible products.
Broth Brothers
brothbrothers.com 路 2026